Refined for Purpose. Positioned for Impact.

YOUR MOMENT TO STOP OPERATING OUT OF PERFORMANCE & LEAD WITH PURPOSE, NOT JUST PROFIT

A 12-week story-led brand refinement experience for women of faith who have walked through the fire or are currently being refined by it—ready to rise with a voice, brand, and presence that carries quiet power, reaches the affluent, and teaches the spiritually poor.

A brand doesn't need to be loud to be powerful. The Luxe Refiner™ guides high-achieving women through a quiet, intentional rebrand rooted in clarity, calling, and heavenly impact.

Scripture tells us that “He will sit as a refiner and purifier of silver” (Malachi 3:3), and that “the testing of your faith produces perseverance… so that the genuineness of your faith—of greater worth than gold, which perishes even though refined by fire—may result in praise, glory and honor when Jesus Christ is revealed” (1 Peter 1:7).

REFINE, REALIGN & RISE

Refinement Through Personal Branding

You don’t need just another rebrand—you need a refinement if:

• You believe your story didn’t disqualify you. It defined you.

• You’ve struggled with past mistakes, people-pleasing, or compromise—but you’re ready to step into your God-given authority and rebirth your luxe business.

• The women you’re called to serve are waiting on the version of you that is being refined by fire or has been refined by fire.

• Your brand is not just a business—it’s a beacon.

You're not here to blend in. You're here to rise refined—set apart, spirit-led, and unmistakably you.

I'M READY TO BE REFINED

Is This Signature Rebrand Plan For You?

The Luxe Refiner™ is for the faith-driven, high-achieving woman who:

  • has walked through the fire...

    or is still being shaped by it and knows it’s time to reflect who she’s become, not who she was when she built her thriving business

  • is successful, yet lacking depth

    Built a successful business or platform but now feels misaligned with her true calling and wants to show up refined online and offline

  • knows she needs to rebrand

    Is ready to rebrand with purpose, not performance and wants to use her story—not just strategy—as the foundation of her brand

  • wants luxe, minimalist and intentional

    Desires a luxe, minimal, and intentional rebrand that reflects both spiritual depth and high-level excellence

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REFINE YOUR BECOMING

Our Unique Approach

We don’t just brand your business—we refine your becoming.

• Your story is sacred. We protect it, polish it, and position it with honor.

• We combine luxe-level design with faith-rooted strategy through 1:1 coaching.

• We share strategies that will speak to the wealthy and wandering in a way that ministers with elegance and authority.

This is simply not just a rebrand. It is a realignment for His glory!

TELL ME MORE

What You Will Walk Away With:

Faith-Infused Personal Branding, Luxe-Level Design & Strategic Marketing

Faith-Rooted & Refined Personal Brand

A clear, elevated brand identity (logo suite, color palette, typography, brand voice) that aligns with your God-given purpose and speaks directly to your ideal audience without compromising your values.

Reimagined Website or Landing Page

You will receive a strategically redesigned website (1-3 pages) or landing page that is built to attract aligned, high-paying clients and support long term growth.

Polished, Branded Social Media

Leave with a suite of cohesive branded Canva templates for your Instagram (feed, story, carousel)...eliminating the guesswork and elevating your online presence instantly.

Compelling Messaging & Market Positioning

You will gain deep clarity through 1:1 coaching and done-with-you strategy sessions that refine your message, clearly position you in the marketplace to reflect both impact and value.

What She Loves...

TESTIMONIALS FROM WOMEN WHO'VE GONE THROUGH THE LUXE REFINER

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Val’s services are truly top-notch. She has an incredible ability to take a client’s vision and bring it to life with precision and elegance. From the start, she understood exactly how to shape my brand in a way that reflected the luxury and elegance that align with me personally. She helped me gain clarity between my social media music page and my personal brand, allowing me to target my ideal audience with confidence and purpose...

Faithful Byrd - Author, Entrepreneur and Gospel Artist

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...What stood out the most was how she incorporated Christian values into the process, making our collaboration even more meaningful. Her professionalism, keen eye for detail, and actionable feedback made the experience seamless and transformative. For anyone struggling with rebranding or refining their brand—especially those who value both luxury and faith—I highly recommend Val. She has a gift for turning visions into reality and elevating brands to their fullest potential.

Faithful Byrd - Author, Entrepreneur and Gospel Artist

This Is Your Invitation.

You don't need another course, trend, or one-size-fits-all brand blueprint

You need a spirit-led space to refine your voice, reshape your visuals, and rebuild from a place of purpose–not pressure.

There are too many faith-driven, high-achieving women who built brands that reflect who they were when they were in survival mode— not who they’ve become through the fire.

It still reflects the performance, not the purpose. It’s time for them to stop hiding behind polished perfection—and start showing up in their power.

This is for the woman who knows she’s been through too much to keep showing up like she hasn’t been refined and is ready for transformation. Is this woman you?

Apply to access The Luxe Refiner™ Now!

Limited spots. Deep Alignment. Luxe Results!

Founder's Message

"I know what it’s like to walk through the fire—to rebuild after everything changes.

For years, I tried to find redemption through recognition.

I created LOOKLIVELUXE from a place of striving—chasing validation, building for approval, and performing for acceptance…all in an effort to redeem myself from public shame and personal breaking.

But God didn’t ask me to build from performance.

He called me to build from private refinement and divine purpose.

The Luxe Refiner™ was born out of that conviction—and so was the rebirth of my entire company.

I rebranded LOOKLIVELUXE not just to reposition my services, but to reposition my spirit.

This isn’t just a business upgrade.

It’s a heart-led, purpose-filled transformation for women like me—women who are no longer striving to be seen for their success, but who are ready to be known for their story…and market it in a way that is luxe-aligned, yet deeply profound.

"The name wasn’t chosen out of aesthetics—it was revealed through fire and who I've been called to serve was revealed through a dream! Is it you?" — Val

MEET VAL DECENA

OUR FOUNDER & CLIENTS AS FEATURED